Audio on the desktop has increased share only from 1.4% to 1.5% while the audio on mobile devices grew by 25.3% thanks to podcast proliferation as reported by IAB. Plus, audio on mobile devices is quickly outrunning desktop due to an abundance of convenient formats for mobile content consumption. Statista makes predictions for the future and anticipates that by the end of 2024 audio ad spending will account for $8,594. Here's how digital audio growsĪs the IAB advertising report points out (last year and Q1 2020 revenue results), Internet audio revenues have reached $2.7 billion which represents an almost 21.2% increase.
Adoption of AdsWizz by Pandora, a newly-made programmatic audio collaboration of SoundCloud with iHeartRadio and Panoply with TuneIn are examples that prove this too. Even though programmatic audio inventory is still relatively new, it is experiencing stable growth and an obvious rise in popularity. Benefits you get from running programmatic audio ads with SmartyAdsĪ few years ago, Google officially launched a programmatic audio advertising platform following the successful example of Spotify, whose income grew to 94% after audio ad format implementation.What's the future like for programmatic audio advertising?.What are rewarded audios and their benefits?.What are podcast ads and their benefits?.What are companion ads and their benefits?.Interactivity defines programmatic audio trends.
What is rewarded audio advertising format?.
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